Totul pe Noapte x Tommy Hilfiger (Everything by Night x Tommy Hilfiger)
About This Project
CONTEXT:
WHAT WE DID:
We have brokered a unique partnership between Tommy Hilfiger and Retromobil Club Romania in organising Romania’s first regularity rally dedicated to historic vehicles, held entirely at night on a route outside cities. The route was over 150 km long, starting in Brașov (in front of the AFI Brașov mall) on November 15, 2025, at 5:00 p.m. and finishing in the city of Covasna at 10:00 p.m. Fifteen teams of two members each from across the country participated in the rally, driving historic vehicles up to 60 years old. The oldest vehicle entered in the competition dates back to 1965, and the newest to 1995.
DELIVERABLES:
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- Brand activation in Tommy Hilfiger store: wheel of fortune
- Brand activation in front of AFI Brasov, before the rally started
- Cross-channel event concept and communication (influencers & media, post-event press release)
- A vintage car on exhibit for two days in the mall, near the Tommy Hilfiger store
- Photo & video on both days & Organising the award ceremony with prizes offered by Tommy Hilfiger
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https://www.instagram.com/p/DRFA33bDITW/?img_index=1
@izabelaorghidan M-am simtit ca in Motorheads printre masinile vintage de la Totul pe noapte x Tommy Hilfiger ✨🏎️ 🏁 @pandorrastorystyle
