TOMMY HILFIGER partnership with the “F1® The Movie”

About This Project

CONTEXT:

WHAT WE DID:

Tommy Hilfiger celebrated the global release of Apple Original Films’ “F1® The Movie” with an exclusive cinema takeover event at IMAX in the AFI COTROCENI in Bucharest on June 24, 2025. The private screening highlighted The APXGP Collection, a limited edition capsule collection created in partnership with “F1® The Movie.”
Media guests and public figures took part in this high-speed experience, including Aris and Alexia Eram, Andreea Raicu, Florin Ristei, Diana Enciu, Bogdan Ciudoiu, Silviu Tolu, and Alina Tanasă. The VIPs enjoyed special moments provided by the brand, including an F1® photo experience, wearing key pieces from the APXGP collection and the latest additions to the brand’s summer collection.
Bonus: On June 26th, the collection APXGP arrived in Băneasa Shopping City where media guests and celebrities had the chance to see it for the first time and try on items from the capsule collection.

DELIVERABLES:

• • • • • 20 media & influencers guests (invited on behalf of Tommy Hilfiger) present at the preview of the movie
        • Photo corner with F1® podium
        • Branded corner in front of the cinema and inside: branded Tommy Hilfiger popcorn boxes, digital totems
        • Tommy Hilfiger video spot running before the movie started
        • One special guest dressed in the APXGP collection and 8 guests dressed in the Tommy Hilfiger summer 2025 collection.

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https://www.andreearaicu.ro/lifestyle/viteza-adrenalina-si-glorie-am-avut-ocazia-sa-participam-la-avanpremiera-f1-filmul/