SABON — The Majestic Gala Party
About This Project
CONTEXT:
WHAT WE DID:
We conceptualized and executed The Majestic Gala, an exclusive experiential event celebrating the launch of SABON’s limited-edition holiday collection. Hosted at EKO Villa, the evening immersed guests in a luxurious, regal atmosphere that brought to life the elegance and refined spirit of the season. The event translated SABON’s craftsmanship and brand essence into a multi-sensory celebration that combined festive design, olfactory storytelling, premium product experience and artistic touches, creating a memorable brand moment for media, creators and VIP audiences
DELIVERABLES:
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- Event concept & creative direction centered on regal elegance and holiday refinement
- Venue production & experiential design at EKO Villa with shimmering décor and floral arrangements inspired by royal aesthetic
- Multi-sensory product experience: live olfactory explorations, exclusive presentations of SABON’s limited-edition The Majestic Gala collection and curated gift sets
- VIP guest engagement including journalists, celebrities and content creators
- Tasting and interaction zones featuring delicacies and immersive brand moments
- Storytelling of the collection’s fragrance profile — a sophisticated floral-woody composition by French perfumer Laurence Leon
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