Podcast – Designed by Accident – Viata nu are Buton de Undo

About This Project

CONTEXT:

Bergenbier — „Designed by Accident. Viața nu are buton de undo”

WHAT WE DID:

We developed and launched a cross-channel awareness campaign for Bergenbier S.A. focused on responsible alcohol consumption and road safety. Under the concept Designed by Accident. Viața nu are buton de undo, the initiative brought to life a powerful message about the real-world consequences of risky decisions under the influence of alcohol, targeting all road users — drivers, pedestrians, cyclists, motorcyclists and e-scooter riders. The campaign combined physical experiential elements and digital dialogue formats to drive reflection, discussion and behavioural change.

DELIVERABLES:

• • • • Strategic campaign concept and messaging
      • Podcast discussions on responsible consumption, moderation and defensive driving moderated by Horia Sârghi (Zaiafet), featuring experts such as Petronela Rotar (psychotherapist), Prof. Dr. Radu Țincu and racing ambassador Dominic Marcu