Madrí Excepcional — Official Launch Event in Bucharest
About This Project
CONTEXT:
Madrí Excepcional — Official Launch Event in Bucharest
WHAT WE DID:
We conceptualized and delivered the official launch event for Madrí Excepcional in Bucharest, bringing an authentic slice of Madrid’s Mediterranean lifestyle to the local audience. The event marked the brand’s debut on the Romanian market and translated “El alma de Madrid” into a vivid, immersive experience — full of energy, colour and urban attitude.
The concept focused on positioning Madrí Excepcional as more than a beer: a statement of lifestyle, authenticity and modern European spirit.
DELIVERABLES:
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- Guest management for 200+ attendees
- Brand storytelling moment: unveiling the story of El Chulapo, the iconic character on the label
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