KIKO MILANO — Opening Event at Băneasa Shopping City
About This Project
CONTEXT:
WHAT WE DID:
We supported and highlighted the successful opening of KIKO MILANO’s fourth retail location in Romania, situated in Băneasa Shopping City, reinforcing the brand’s dynamic expansion in the beauty market. The launch event brought together influencers, media representatives, content creators and celebrities in an energetic celebration of Italian beauty culture, offering guests an immersive and personalized retail experience. The initiative strengthened KIKO MILANO’s presence in key Romanian cities while reflecting the brand’s modern, elegant and inviting aesthetic
DELIVERABLES:
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- Store opening event support and positioning
- Guest engagement with experiences such as the KIKOLEIDOSCOPE backdrop and personalized 3D Hydra Lipgloss souvenirs
- Showcase of the new retail space designed to offer a complete beauty discovery journey — makeup, skincare, haircare, fragrances and limited-edition collections
- Reinforcement of brand experience through in-store Make Up & Go express sessions available free of charge, including skincare and trend makeup consultations
- Expansion milestone communication as part of KIKO MILANO’s ongoing strategy in the Romanian market (now four stores nationwide)
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