KIKO MILANO — Grand Opening in Romania
About This Project
CONTEXT:
KIKO MILANO — Grand Opening ParkLake Shopping Center
WHAT WE DID:
We organized and delivered a high-impact launch event to celebrate the opening of the first KIKO MILANO store in ParkLake Shopping Center. The event marked the brand’s official retail debut in this location, bringing together beauty enthusiasts, influencers, media personalities and public figures for an immersive brand experience inspired by KIKO’s Italian heritage.
The concept highlighted KIKO MILANO’s core values, accessibility, creativity and self-expression, while reinforcing its position as Italy’s number one make-up brand..
DELIVERABLES:
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- Launch event concept and execution
- Guest list management (150+ guests: influencers, celebrities, media & brand fans)
- Brand experience design inspired by Italian lifestyle
- Custom photo corner & 360° photo booth
- Personalized LED cocktail bar with Italian-inspired drinks & snacks
- On-site make-up sessions offered by KIKO MILANO make-up artists
- In-store and event atmosphere coordination
