Expo – Designed By Accident – Viata nu are Buton de Undo

About This Project

CONTEXT:

Bergenbier — „Designed by Accident. Viața nu are buton de undo”

WHAT WE DID:

We created and launched an integrated campaign for Bergenbier S.A. under the concept Designed by Accident. Viața nu are buton de undo, aimed at raising awareness around responsible alcohol consumption and road safety. The initiative combined physical experiential elements with digital dialogue formats to highlight the real-life consequences of decisions influenced by alcohol, targeting all road users — from drivers to pedestrians and micromobility participants. The campaign reinforced Bergenbier’s ongoing commitment to responsible behaviour and community well-being.

DELIVERABLES:

• • • • Integrated campaign concept and strategic positioning
      • Digital activation across Bergenbier’s official social media platforms and YouTube
      • Podcast series moderated by Horia Sârghi (Zaiafet), featuring expert discussions on responsible consumption, dependency and defensive driving (with guests such as Petronela Rotar, Prof. Dr. Radu Țincu and racing ambassador Dominic Marcu)
      • Manifest exhibition experience at ParkLake Shopping Center (22 Sept – 6 Oct 2025), visually illustrating the consequences of risky decisions under the influence of alcohol
      • Multi-audience outreach addressing drivers, cyclists, motorcyclists, e-scooter users and pedestrians