ECCO x Andreea Balaban
About This Project
About This Project
CONTEXT:
Andreea Became the Face of the ECCO Store Campaign
WHAT WE DID:
We developed and implemented a nationwide in-store campaign for ECCO, appointing Andreea Balaban as the face of the brand across all ECCO stores in Romania. The project focused on translating ECCO’s core values — comfort, craftsmanship and timeless design — into a strong, coherent visual story, adapted for physical retail spaces.
The collaboration positioned Andreea as a natural brand ambassador, bringing authenticity, elegance and modern femininity to the ECCO universe.
DELIVERABLES:
-
- Creative concept for the in-store campaign
- Brand ambassador collaboration with Andreea Balaban
