Caraiman Official Re – Launch in Romania
About This Project
CONTEXT:
Caraiman Official Re – Launch in Romania
WHAT WE DID:
Bergenbier S.A. launched Caraiman, the newest brand in the company’s beer segment, designed for consumers focused on a healthy and balanced lifestyle. The initiative marks Bergenbier’s expansion into the alcoholic category, offering a modern option that meets current consumption trends.
To raise awareness and ensure coherent corporate communication around the Caraiman launch, we implemented an integrated PR and media strategy. We developed and distributed a press release tailored to business and lifestyle audiences in Romania, ensuring visibility across key local and international media channels.
Our media projects included carefully crafted content strategically placed to position Caraiman as a fresh and relevant solution in the non-alcoholic beer segment. We focused on PR seeding to journalists and relevant influencers, as well as managing dedicated media advertorials in Western media with coverage in Romania, extending the reach of the campaign beyond the local market.
Through these actions, we strengthened the brand message and generated consistent media exposure, supporting the Caraiman launch and positioning Bergenbier as a key player in alcoholic beer segment.
DELIVERABLES:
- Corporate Communication Strategy
- Press Release Development & Distribution
- Targeted PR Seeding
- Media Projects & Placements
- Dedicated Media Advertorials in Western media with Romanian coverage
