CALVIN KLEIN Concert Get Ready with Raluka & VIVA!

CK concert get ready with Raluka & VIVA (3)

CK concert get ready with Raluka & VIVA (1)

CK concert get ready with Raluka & VIVA (3)

CK concert get ready with Raluka & VIVA (2)

About This Project

CONTEXT:

WHAT WE DID:

A refined concept built around one of the most relevant icons of the Romanian music scene: Raluka. Concert Get Ready with Raluka & VIVA! is an expression of inspiration, fashion, and style on and behind the scene, capturing the effortless simplicity and understated sophistication that define Calvin Klein.

DELIVERABLES:

- - - - Integration and implementation of the editorial concept (from choosing the location, the photographer, outfits, stylist, etc.)
      - Managing and ensuring that registered participants attended the sessions (booking platform and maintaining direct communication with participants)
      - Photo shoot with Raluka dressed in 3 Calvin Klein outfits
      - Photo & video on spot
      - Article & interview on VIVA! with Raluka about her favourite concert outfits