Bergenbier x Fain Simplu – Traieste Responsabil

About This Project

CONTEXT:

Bergenbier S.A., part of the Molson Coors Beverage Company, launched #TraiesteResponsabil, a comprehensive 360° campaign dedicated to promoting responsible alcohol consumption in Romania. The initiative aims to support conscious, healthy choices and foster a balanced lifestyle.

WHAT WE DID:

In a dynamic and thoughtfully crafted campaign, Bergenbier collaborated with Petronela Rotar, writer and psychologist, to deliver authentic and accessible messaging across multiple platforms. The effort blended digital and editorial content designed to spark honest conversations about the interplay between emotions and consumption habits.

A key highlight of the campaign was a special episode of the Fain & Simplu podcast, hosted by Mihai Morar, where meaningful dialogues encouraged reflection and personal awareness regarding alcohol use. The campaign’s strategy was designed to resonate with a broad audience, promoting moderation through engaging, educational, and relatable content.

DELIVERABLES:

Campaign Concept & Strategy

Digital & Editorial Content

Podcast Integration

Multi-channel Activation (360° approach)