A Winter Full of Joy 2nd edition

About This Project

Context:

The client wanted to promote Austria as a tourist destination among the Romanian public.

What we did:

Did you know that Austria is one of the favourite destinations among Romanians? Slopes, small mountain resorts, tranquility and beautiful landscapes build an ideal winter dream for families and friends.

So we planned, together with Austrian National Tourist Office, to bring Austria closer to the people and turned, for the first time, a shopping mall into a touristic destination.

Children attending the event played various games and learned to cook gingerbread, while adults discovered the beauty of Tyrolean parties, with music, dance and a lot of delicious cocktails, or just relaxed playing board games with their friends. Eventually, the most enthusiastic participants received prizes, including a vacation in Austrian Alps.

Deliverables:

• concept
• communication campaign (online, print, OOH)
• event management
• contest