A Winter Full of Joy

About This Project


The client wanted to promote Austria as a tourist destination among the Romanian public.

What we did:

Did you know that Austria is one of the favourite destinations among Romanians? Slopes, small mountain resorts, tranquility and beautiful landscapes build an ideal winter dream for families and friends.

So we planned, together with Austrian National Tourist Office, to bring Austria closer to the people and turned, for the first time, a shopping mall into a touristic destination.

People attending the event learned the Austrian cuisine from Horia Varlan, competed in interactive gaming area, or danced waltz. Eventually, the acrobatic show offered by Xtreme band unveiled the beauty of Austria.

  • concept
  • communication campaign (online, print, OOH)
  • event management
  • contest


ONTA (Austrian National Tourist Office in Romania)

Commercial Events
commercial campaign, ONTA, show, tourism