CONTEXT: WHAT WE DID: We have brokered a unique partnership between Tommy Hilfiger and Retromobil Club Romania in organising Romania's first regularity rally dedicated to historic vehicles, held entirely at night on a route outside cities. The route was over 150 km long, starting in Brașov (in...
CONTEXT: WHAT WE DID: Tommy Hilfiger celebrated the global release of Apple Original Films' "F1® The Movie" with an exclusive cinema takeover event at IMAX in the AFI COTROCENI in Bucharest on June 24, 2025. The private screening highlighted The APXGP Collection, a limited edition capsule collection...
CONTEXT: WHAT WE DID: We outlined the concept for the "Sofia for Tommy" capsule collection and adapted it to the Romanian personality who best suits it: Andreea Esca. Together with her children, Alexia & Aris, Andreea agreed to "dress up" in the roles of mother, TV star,...