CONTEXT: WHAT WE DID: A refined concept built around one of the most relevant icons of the Romanian music scene: Raluka. Concert Get Ready with Raluka & VIVA! is an expression of inspiration, fashion, and style on and behind the scene, capturing the effortless simplicity and understated...
CONTEXT: WHAT WE DID: In an age where fashion is becoming increasingly personalised and accessible, Calvin Klein brings an innovative experience to the world of styling sessions: Fit Sessions. These exclusive sessions offer not only the opportunity to explore the latest collections, but also to benefit from...
CONTEXT: WHAT WE DID: We have brokered a unique partnership between Tommy Hilfiger and Retromobil Club Romania in organising Romania's first regularity rally dedicated to historic vehicles, held entirely at night on a route outside cities. The route was over 150 km long, starting in Brașov (in...
CONTEXT: WHAT WE DID: Tommy Hilfiger celebrated the global release of Apple Original Films' "F1® The Movie" with an exclusive cinema takeover event at IMAX in the AFI COTROCENI in Bucharest on June 24, 2025. The private screening highlighted The APXGP Collection, a limited edition capsule collection...
CONTEXT: WHAT WE DID: We outlined the concept for the "Sofia for Tommy" capsule collection and adapted it to the Romanian personality who best suits it: Andreea Esca. Together with her children, Alexia & Aris, Andreea agreed to "dress up" in the roles of mother, TV star,...
CONTEXT: WHAT WE DID: We conceptualized and executed The Majestic Gala, an exclusive experiential event celebrating the launch of SABON’s limited-edition holiday collection. Hosted at EKO Villa, the evening immersed guests in a luxurious, regal atmosphere that brought to life the elegance and refined spirit of the...
CONTEXT: WHAT WE DID: We supported and highlighted the successful opening of KIKO MILANO’s fourth retail location in Romania, situated in Băneasa Shopping City, reinforcing the brand’s dynamic expansion in the beauty market. The launch event brought together influencers, media representatives, content creators and celebrities in...
CONTEXT: Bergenbier — „Designed by Accident. Viața nu are buton de undo” WHAT WE DID: We created and launched an integrated campaign for Bergenbier S.A. under the concept Designed by Accident. Viața nu are buton de undo, aimed at raising awareness around responsible alcohol consumption and road...
CONTEXT: Bergenbier — „Designed by Accident. Viața nu are buton de undo” WHAT WE DID: We developed and launched a cross-channel awareness campaign for Bergenbier S.A. focused on responsible alcohol consumption and road safety. Under the concept Designed by Accident. Viața nu are buton de undo, the...
CONTEXT: Madrí Excepcional — Official Launch Event in Bucharest WHAT WE DID: We conceptualized and delivered the official launch event for Madrí Excepcional in Bucharest, bringing an authentic slice of Madrid’s Mediterranean lifestyle to the local audience. The event marked the brand’s debut on the Romanian market...