ABC Data Dealers Meeting

About This Project

Context:

Annual Dealers Meeting

What we did:

In order to communicate the Romanian values promoted by ABC Data, we proposed a concept designed to transpose the participants in a world of ancient traditions: “Transhumance Space”.

Thousands of years ago, transhumance started from a need, but led invariably to adaptation. Today, people’s lives have changed in many ways, but transhumance still means flexibility, adaptation, evolution and, perhaps most importantly, people.

With help from Dragos Lumpan, who documented transhumance in Europe, we organized a memorable event that ended with a concert performed by Nicu Alifantis.

Deliverables:

• concept
• event management
• logistics